We recently wrote about how data technologies are on the rise for marketers. Data Warehouses provide a central repository that scales and provides great insight into your marketing efforts – enabling the ability to bring in massive volumes of customer, transaction, financial and marketing data. By capturing online, offline and mobile data in a central reporting database, marketers are able to analyze and obtain the answers they need when they need it. Building a data warehouse is quite an undertaking for the average company – but Data Warehouse as a Service (DWaaS) solves the issue for companies.