by many non-government
organizations (NGOs) whose primary interests are to safeguard
consumer need (see for example, Belton et al., 2009). Belton et al.
(2009) pointed out that development of standards for different
commodities are less pragmatic than desired and the consultations in
developing such standards are inadequate, with essentially a top
down approach being adopted. On the other hand, it has been
demonstrated that the development