Ultimately, we can classify the element of SM according to information-attributes. Weinberg and Pehlivan (2011) defined two information-related issues in connection with the different types of SM. The first factor in their presentation is the half-life of information. It refers to the availability and appearance of information on the screen or in the interest (e.g. Twittercomments move quite fast on and off the screen). The second factor is the depth of information. The contents’ richness and diversity of perspectives (e.g. Facebook community can bring together rich and comprehensive information around a topic).
The results of these classifications can be useful tools to identify which SM type to apply. We are able to see that these tools can be described by social presence, media richness, self presentation, self-disclosure, half-life of information and depth of information.