The e-commerce space is just developing in the Middle East region, with still
considerable wariness on the part of consumers across the Arab world to buy goods and services online. Market research results nevertheless reveal a small but growing segment, which is keen on online purchases. Most common purchases included cinema tickets, flight tickets, books and CDs.
Group Buying Services (GBS), where businesses partner
with a group buying site to offer a limited time deal with the
site's members, has taken off in the region with the growth of
e-commerce, with several group buying sites established in
recent years. GBS enables local companies to promote their
business to a large group of "opt-in" buyers. Interested businesses offer users a discount of 50 percent or more in the
form of a for-purchase deal or coupon. Each group buying
site typically offers only a primary deal and one or two "side"
deals per market per day, guaranteeing the local business significant reach among a user base that has already opted to
receive the promotions. Businesses pay a relatively high price
for the advertising/promotion, considering both the 50 percent discount on the deal and .the fee of 50 percent of the
deal proceeds a GBS typically takes.
The first group buying website to cater to the Middle East market was GoNabit, a local startup that was launched on May 2011. GoNabit first offered deals in Dubai, and then in Abu Dhabi a month later. Over its first year, the company claims hundreds of thousands of Middle Eastern users have saved more than US$5 million. GoNabit has since expanded operational websites to Lebanon, Jordan, and Egypt.
Second in the Middle East region was another local startup,
Cobone launched in September 2011 in UAE and emerging as
The e-commerce space is just developing in the Middle East region, with still
considerable wariness on the part of consumers across the Arab world to buy goods and services online. Market research results nevertheless reveal a small but growing segment, which is keen on online purchases. Most common purchases included cinema tickets, flight tickets, books and CDs.
Group Buying Services (GBS), where businesses partner
with a group buying site to offer a limited time deal with the
site's members, has taken off in the region with the growth of
e-commerce, with several group buying sites established in
recent years. GBS enables local companies to promote their
business to a large group of "opt-in" buyers. Interested businesses offer users a discount of 50 percent or more in the
form of a for-purchase deal or coupon. Each group buying
site typically offers only a primary deal and one or two "side"
deals per market per day, guaranteeing the local business significant reach among a user base that has already opted to
receive the promotions. Businesses pay a relatively high price
for the advertising/promotion, considering both the 50 percent discount on the deal and .the fee of 50 percent of the
deal proceeds a GBS typically takes.
The first group buying website to cater to the Middle East market was GoNabit, a local startup that was launched on May 2011. GoNabit first offered deals in Dubai, and then in Abu Dhabi a month later. Over its first year, the company claims hundreds of thousands of Middle Eastern users have saved more than US$5 million. GoNabit has since expanded operational websites to Lebanon, Jordan, and Egypt.
Second in the Middle East region was another local startup,
Cobone launched in September 2011 in UAE and emerging as
การแปล กรุณารอสักครู่..
The e-commerce space is just developing in the Middle East region, with still
considerable wariness on the part of consumers across the Arab world to buy goods and services online. Market research results nevertheless reveal a small but growing segment, which is keen on online purchases. Most common purchases included cinema tickets, flight tickets, books and CDs.
Group Buying Services (GBS), where businesses partner
with a group buying site to offer a limited time deal with the
site's members, has taken off in the region with the growth of
e-commerce, with several group buying sites established in
recent years. GBS enables local companies to promote their
business to a large group of "opt-in" buyers. Interested businesses offer users a discount of 50 percent or more in the
form of a for-purchase deal or coupon. Each group buying
site typically offers only a primary deal and one or two "side"
deals per market per day, guaranteeing the local business significant reach among a user base that has already opted to
receive the promotions. Businesses pay a relatively high price
for the advertising/promotion, considering both the 50 percent discount on the deal and .the fee of 50 percent of the
deal proceeds a GBS typically takes.
The first group buying website to cater to the Middle East market was GoNabit, a local startup that was launched on May 2011. GoNabit first offered deals in Dubai, and then in Abu Dhabi a month later. Over its first year, the company claims hundreds of thousands of Middle Eastern users have saved more than US$5 million. GoNabit has since expanded operational websites to Lebanon, Jordan, and Egypt.
Second in the Middle East region was another local startup,
Cobone launched in September 2011 in UAE and emerging as
การแปล กรุณารอสักครู่..