One relatively easy approach to innovation is to notice how others deal with problems
and then adapt their solutions to your own. It’s known as “adapt and adopt”. It’s what
watchmakers Swatch did when they realized that the more reliable their watches
became, the less people needed to replace them. Their solution? Borrow an idea from
the world of fashion and collections by turning their watches into desirable fashion
accessories. Now people buy Swatch watches not just to tell the time but because it’s
cool and trendy.