In relation with the “disclosure strategy”, Colombian NPOs are less likely to provide the history of the organisation than TopNPOs (45.15–69.39%; Z test: 1.386**) and very few publish posting policies (1.14–46.94%; Z test: 2.533***). However, no statistical differences were found in the following items: description of programmes and services, mission, history, website, logo and administrators of the social media.