Regression scores for each factor were computed and used for comparison. Cronbach's alpha was also computed for each factor, ranging from .71 to .95 and is also shown in Table 2. Pearson's partial correlations were used to explore association between breast feeding duration and reasons for stopping (Table 5). Significant associations were found between body image during pregnancy and stopping because breast feeding was difficult or painful. Women with higher pregnancy body image concerns were significantly more likely to find breast feeding