5.Confusing ad campaigns.
a.
Ineffective ad campaigns were one of the problems facing BK. Burger king lost it score product-flame broiled burgers, made the way the customer wanted them.Many in store promotion also failed. They fail to efficiently promote products,because they are too busy trying to promote “The King” character.
b.
The Burger King "I like square butts" commercial. I found that offensive because it was promoting a Sponge Bob kid's meal. I just didn't think that was appropriate for little kids, especially when you know the real lyrics to the real song. In the commercial, the Burger King icon was measuring the square butts of other girls.A lot of people were offended over this commercial