The campaigns are all designed to work almost in the same way, when the sales need a boost, as either stagnating
or do not increase in the desired way. The company spends some money for a campaign to attract the attention and to
influence the customer behavior. There are campaigns that only convert money into attention and the attention into
transactions. Figure 1 shows the relationship between these three metrics, starting with the financing which generates
the campaign itself, followed by an increase in the relative growth in the number of sales as a result. These are simple
problems that can be understood by everyone. Notice what happens to the attention of customers and the number of
sales once the funding stops and the campaign is also stopped. The level of attention will fall to the level of the
previous campaign, and also the number of sales. In other words, when the funding stops, the campaign stops and the
results stop too. (Blanchard, 2011)