Demographically, most farmers described membership bases that had some similar characteristics
but also a range of difference. Families with children and people with a college education topped
the list of characteristics farmers used to describe their members. Many farmers described a diverse
age range (e.g., from 20 to 80) and occupations, from students to retirees to full-time workers and
stay-at-home moms. What members share, according to farmers, is a concern about what they put
in their, and their families’, bodies. They also enjoy cooking and want to know where their food
comes from.