For the past few years, we have teamed up with our customers to drive change in communities. We have raised funds and awareness for important causes through collections and campaigns. For example, our All for Children collections have supported UNICEF’s work for children’s rights in India and Bangladesh. In 2013, we involved our customers in a global giving Holiday Campaign together with the H&M Conscious Foundation. The campaign resulted in a donation from the H&M Conscious Foundation of SEK 37 million to a project enabling access to safe water and sanitation for people in Bangladesh. During the holiday season 2014, we once again engaged our customers together with the H&M Conscious Foundation. H&M customers around the globe helped the cause to empower women in Ethiopia by buying sets of holiday gift labels. For each set of gift labels sold at H&M, the H&M Conscious Foundation made a donation to CARE – a humanitarian organisation fighting global poverty by working alongside women and girls. The project will start in 2015 and aims to reach at least 5,000 women.