Clothing market is market that have high valued. There are competitors in both
domestic and international. Products can be manufactured counterfeit easily and more
frequent price wars. This is because consumers pay more attention to the beauty outside
looking. So clothing is considered as critical part because it conveys a positive image and
personal taste of the wearer. Uniqlo clothing brand is the market leader in reliability, quality,
good product design, which is simple clothing and everyone can wear. However, Uniqlo
brand should be a good adaptation, try to find the gaps and opportunities to compete and
become to be number one in clothing market in the future.
This plan recognizes the important of building brand awareness, stimulates demand of
products to consumer and expanding the market to university customers, fashion-lovers group
and customers in countryside. Mainly behaviors of these customers are changing to the
current fashion and not much focus on quality of product, because customers think that
clothes are changed frequently according to seasonal fashion both in country and abroad.
The IMC plans of our group aim to reach all customer groups especially, university
customer, fashion-lovers group and the customer in countryside. In order to making these
customers have awareness to the importance of the Uniqlo clothing brand that has good
quality and reasonable price.