Summary values are culturally determined standards of socially desirable behaviour. They determine rules of social behaviour. They characterize people within the same culture and distinguish those from other cultures. They are superior in differentiating cultures and explaining cultural differences. There are two types of values instrumental and terminal. There are direct and indirect methods and techniques for measuring values. The Rokeach Value Survey(1973) is accepted to be the best method for measuring values. According to Kluckhohn and Strodtbeck(1961), different cultures can be compared on a basis of how their members relate to human nature, nature, human activities, other people, and time. Different researchers in the field have developed different sets of cultural orientations, however, they all appear to be related and interdependent. Cultural value patterns in Asia, Europe, the United States and Australia are identified based on the value orientations that differentiate cultures.