2.3 Social media marketing Milestones
We decided to perform 5 marketing campaigns, 2 during 2013 and the rest of 3 in 2014. In this paper we will present
the result of the first 3 of the marketing campaigns, since the rest of them are still to be obtained. Furthermore, we
did not established the exact dates of starting the each campaign. Instead, we follow some rules:
- Obtain the financial support of one marketing campaign
- Do not start a campaign when we have an ascending amount of income from the web-site advertising in the
previous month
- Do not perform any new additional marketing campaigns in parallel with the ones in the study
- The period of time of each campaign will be 1 to 4 weeks