Dear seller,
Starting August 7, 2015, providing valid tracking numbers on your Beauty shipments may increase your chance of winning the Buy Box in the Beauty category. We evaluate sellers’ Buy Box eligibility status based on carefully chosen factors to give customers the best shopping experience. Beginning August 7, one of the criteria used to determine Buy Box eligibility in the Beauty category will be a seller’s Valid Tracking Rate metric.
Providing tracking numbers can help increase overall customer satisfaction with an order, reduce order defects and reduce the amount of time you spend answering shipping-related questions from buyers. All major carriers, including USPS, FedEx and UPS, provide free tracking numbers for most shipments. USPS now offers free tracking numbers for all shipping speeds (including all First Class and Media Mail shipments).
To view your overall Valid Tracking Rate metric, log into your Seller Central account, select Customer Satisfaction under the Performance tab, and then click on the Account Health tab. To view your Valid Tracking Report for your individual orders in the Beauty Category, click the Request Report button found below your Valid Tracking Rate metrics.
To learn more about some of the benefits associated with providing valid tracking numbers, search for Valid Tracking Rate in seller Help. To learn more about Buy Box eligibility, search for Buy Box Eligibility in seller Help.
Sincerely,
Amazon Seller Performance Team