Service & Marketing environment
– the pest impact Political legal forces Economic Condition Pest Impact Technology Socio
–cultural Forces
• Pest exert same pressure on service. As it does on products. Pest is useful tool for helping us to decide what the key factor in the marketing environment are for a particular organization whether their impact is opportunity or that.Good-services continuum :
• Today, no tangible goods are offered to a customer without same associated service.
• No services is marketed without same physical good’s associated with product