The results reveal that the motivation to share knowledge through an intra-organizational
social media platform is the desire to help the organization reach its goals and helping colleagues, while
financial rewards and advancing one’s career were seen as least motivating. The key issues enabling
the success of using a collaborative intra-organizational social media platform in knowledge sharing are
in line with the general knowledge sharing motivational factors, although supplemented with some
additional features: reciprocity in knowledge sharing, making every-day work easier and faster and ease
of use are the key factors that make or break the success.