This paper uses a qualitative case study of an Anglo-German automobile manufacturing
plant to investigate the role played by the strategic self-presentation of national, class and
ethnic identities by different groups within the organisation in knowledge management
and power relations in multinational corporations (MNCs). I explore this using a
‘negotiated culture’ approach to cross-cultural management. My findings are, firstly, that
knowledge management played a crucial part in strategic self-presentation and thus in
power relations. Secondly, that an examination of knowledge management activities from
this perspective provided a way of analysing the complexity of intergroup interaction in
the organisation. Thirdly, that workers as well as managers engage in knowledge
management and strategic action. I conclude that a qualitative analysis of knowledge
management can help researchers and managers deal with the complexities of social
behaviour in organisations, and suggest frameworks for understanding of the impact of
identity on knowledge management.
This paper uses a qualitative case study of an Anglo-German automobile manufacturing
plant to investigate the role played by the strategic self-presentation of national, class and
ethnic identities by different groups within the organisation in knowledge management
and power relations in multinational corporations (MNCs). I explore this using a
‘negotiated culture’ approach to cross-cultural management. My findings are, firstly, that
knowledge management played a crucial part in strategic self-presentation and thus in
power relations. Secondly, that an examination of knowledge management activities from
this perspective provided a way of analysing the complexity of intergroup interaction in
the organisation. Thirdly, that workers as well as managers engage in knowledge
management and strategic action. I conclude that a qualitative analysis of knowledge
management can help researchers and managers deal with the complexities of social
behaviour in organisations, and suggest frameworks for understanding of the impact of
identity on knowledge management.
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