Five supporting conditions of CRM value chain model
These are five supporting conditions to fulfill the CRM value chain model.
1. Culture and leadership
2. Procurement processes
3. Human resource management processes
4. IT/Data management processes
5. Organization design
These are some basic conditions that a company even must consider while managing the CRM.
Company’s culture define that whether you will manage long term relationship or not because some time your culture doesn’t allow you to do such activities.
Company procurement process and HR process also suggest that how you will do such activity.
Without IT and Data management process you cannot do CRM because customer’s information and data related to customers saves on technology.
Organization design helps to manage the relationships.