he had become particularly interested in corporate strategy in his degree. He was familis with some of the literature that suggested that corporate strategy should be linked to the general external environment in which the organisation operated.He wanted to do some research on corporate strategy in his organisation for his degree dissertation. He was studying for a BA in business Studies and doing his placement yesr in an advanced consumer electronics company.When he first joined the company he was surprised to note that the company's business strategy,which was announced in the company newsletter,seemed to be inconsistent with what He knew of the product market.