Although diversity is still used rather ambiguously in debates on multiculturalism, identity, races, and
religion (Vertovec/Wessendorf 2004), in this study, the discursive theme “cultural diversity” was
communicated largely through an emphasis on ethnic, culture, and religion. The diversity themes
available on the Malaysian tourism websites are realised through the linguistic and visual elements. The
linguistic resources focused on the lexical and syntactical choices, while the visual resources focused on
the visual elements which are found on OTWM such as modality, salience, and collage.