1. Hofstede studied individualism versus collectivism. Individualism is the degree to which people in a country prefer to act as Individuals rather than as members of groups. Collectivism is characterized by a social framework in which people prefer to act as members of groups and expect others in groups of which they are a part (such as a family or an organization) to look after them and to protect them.
2. Another cultural dimension is power distance, which describes the extent to which a society accepts the fact that power in institutions and organization is distributed unequally.
3. Uncertainty avoidance describes a cultural measure of the degree to which people tolerate risk and unconventional behavior.
4. Hofstede identified the dimension of achievement versus nurturing Achievement is the degree to which values such as assertiveness, the acquisition of money and material goods, and competition prevail Nurturing emphasizes sensitivity in relationships and concern for the welfare of others.
5. Long-term short-term orientation. People in countries having Long-term orientation cultures look to the future and value thrift and persistence. Short-term orientation and social obligations.
6. Countries have different rankings on Hofatede's cultural dimensions, and managers should be aware of the cultural differences present in countries in which they do business