Mal-mart uses segmentation to reach customers in different geographic markets,with its new Store of the community concept. now over two dozen Wal-Mart stores have been designed to reflect the communities in which they are located.For instance,there's Wal-Mart with a Western flair in Ft.Collins,colorado,and a two-level art-deco-inspired unit to draw in wealthy African Americans in Baldwin Hills , California,in an effort cater to the fourth-largest Amish community in the United States , the Middlefield ,Ohio,Wal-Mart offers hitching posts outside for horse and buggies,block ice for refrigerators,and a huge assortment of denim fabric for making work pants