That’s not all.
We also looked at online marketing trends, mobile adoption trends, internet penetration and more.
Armed with a better understanding of eCommerce trends and online shopping habits in each of these countries is valuable for a few reasons.
For one thing, many online shops have customers in multiple countries.
When it comes to email marketing, we’ve touted the importance of segmentation. A lot.
Segmenting email messages by a customer’s country or geography means communication can be even more targeted and relevant.
In turn, there will be higher open and click rates. And more purchases.