Coca-Cola definitely does a good job bringing attention to their products. Their products by themselves are already big attention grabbers. Their products all have bright colors and flashy exteriors that catch attention by themselves.
On social media, the company also manages to do this stuff. On their main website, consumers immediately notice the bright Coca-Cola logos and colors immediately due to their website's very bright header. The website also has a rotating image gallery that helps draw the consumer into different aspects of their website. Their blog is
part of their website, so it is equally eye-catching as well.
On Twitter, their headers and icons are very noticeable and eye-catching as well. They have many socially relevant tweets that are useful in this part of the marketing strategy. On Youtube, their videos are all very varied and made very well. They are well-formatted and have very good resolution. Their tumblr and Google+ pages are very festive and summery-looking, which goes with their entire coke branding