VAIO are mainly seeing the people with good income so they can afford their product price. Their product are mainly of premium class example sony VAIO don’t bring their product in premium quality, just take example sony vaio laptop with same feature.where as if go to some other company like Compaq they will hardly cost Rs 40000-45000. They mainly do segmentation of market on color contrast, music quality, look, light weight. So their first segmentation in laptop market is quality. After this they see about design ,look, features, music output and quality, performance, and then services, they don’t do their marketing of laptop on the price basis. So they don’t concentrate the people who can’t afford sony vaio laptop.