It’s not so much that the ingredients we use are fresh, but that if we cook a meal from scratch, we know where it’s come from. Not many people have jars of food chemicals and e numbers in jars around the kitchen, so with fresh cooking you know exactly what goes into every morsel we cook and eat. Cooking from scratch, using fresh ingredients, can also cut down on packaging, and food can prove to be less expensive if you choose the right ingredients for cooking with.
Cooking with fresh vegetables and fruit, in particular, means that you can ensure the freshness of what goes into your meal. You know that the apples for your oaty crumble have been bought from the local green grocer that morning and are as fresh as they possibly can be...and that the courgettes and peppers for your ratatouille are also bursting with nutrients and haven’t been sitting around going mouldy on a shelf in a warehouse