Part I presented the basics of sales planning, encompassing the prospecting business plan, the territory plan, and the account plans. We are now in the part of the book that deals with sales execution, and in this chapter I provide a series of high-impact tips and techniques that will enhance your success in developing your new prospects. As the title of this chapter suggests, these are techniques that will help you avoid the peaks and valleys of sales that diminish your overall effectiveness in reaching your annual sales goals.