Managers at Gardetto’s, a snack-food business acquired by General Mills in 1999, would send small teams of workers to Eureka Ranch for two and a half days of “fun and freedom.” Part of each day would be for play, such as Nerf gun battles; then the teams would participate in brainstorming exercises with the idea of generating as many new ideas as possible by the end of the day. After two and a half days, the group returned to the regular organizational structure to put the best of the ideas into action