Poland is not perceived as a typical tourist destination, however, due the invest- ments in tourist infrastructure, its cultural heritage and other changes related to the accession to the european union, Poland has become the country which offers many opportunities for business and individual travelers.
Given the observed changes, it was hypothesized that Poland foreign markets. The surveyed sample of tourists spent their holiday on the coach tours in Po- land with the programs including the major Polish cities and the most important tourist attrac- tions. The total sample volume was 463 travelers.