In Japan, the number of the animation pieces broadcasted on TV is about 2500. Including the sales of character goods, the gross sales are more than 1 trillion yens. It will be large enough to be called a “gigantic industry”. Export sales are 100 billion yens a year(half equal to the sales grade of all US movies a year, four times equal to the Japanese export steel sales to US). the share of Japanese animation in the world market is more than 60 percents, 80 percents of animation piece broadcasted on TV in Europe are Japanese product. Not only TV animation but also comics are popular. One can easily find bookshelves filled with “manga” in the bookstores in Asian or European countries. Japanese animation is highlighted as the world wide gigantic industry. Not only from the cultural point of view but also from economical phase connected with the movement of vast amount of money, the problems of globalization, regionalization and localization of animation are going to be focused on.