Higher Price and No Reputation
Little awareness of the new company, often the price can not be higher than high-profile restaurants. So the first month of business may be relatively poor.
2. No Capital
The beginning, we do not have sufficient funds to start our business. Now, we need to fine seeking investors to inject to our company.
3. More difficult to promote
Firstly, we are not like those big companies are so famous. Secondly, we need a lot of money to promote our company to contend with the big company advertising practices.