Product development strategies for growth involve developing and selling new product to people who are already purchasing the firm’s existing products. Experience with a particular customer group is a source of knowledge on the problems customer have with existing technology and ways in which customers can be better served. This knowledge is an important resource in coming up with a new product. For example, Disney Corporation built on its existing customer base of Disney movie viewers and developed merchandising products specifically aimed at this chance to capitalize on existing distribution systems and on the corporation reputation the firm has with these customer