Following the inception of the brand, Boris Bidjan Saberi began participating in the official Paris Fashion Week calendar where he nowadays presents his collections. Quoting street and skate culture as one of its main influences, the label increased a more and more distinctive attention for functional qualities, whilst maintaining a strong connection to urban roots.
The designer rapidly matures a rich clothing language through the celebration of his innate heritage between European and Middle-Eastern culture. It is therefore the burst of an instinctive primitiveness in which raw materials and accurate tailoring fuse together.