European
An element that can have an important role in increasing the competitiveness of the economy in the medium term objective of increasing the competitiveness of Romanian tourism and improving Romania's image by promoting its tourist potential. This objective requires the strengthening of actions
aimed at developing and promoting Romania's international development as a tourist destination with a sustainable national tourism industry. This economic sector develops as a result of natural advantage, diversified cultural and historical heritage and evenly distributed throughout Romania. On the other hand, knowledge of Romanian products through tourism is a main factor to promote specific foreign markets and economic development of its internal market. In this context the development of the national tourism brand is both a general priority, helping to achieve the country brand, by attracting foreign investment and improving the current account balance; if we take into account the effects of tourism development plans we see that most of them are mainly insufficient due to the precarious tourist infrastructure. Promotion of tourism products and services on the internal market through an incisive national campaign and increasing domestic tourism consumption is also another fact that increases tourism competitiveness. Another important factor in increasing domestic and international tourist traffic is the increased use of the Internet in promoting and booking tourist services via the Internet (creation of eTourism).