ABSTRACT
This study examines the prospects of how Natural Gas Vehicles (NGV) could
gain more popularity, and more consumers, throughout Thailand. A survey of 500
potential consumers, comprising l00 respondents in each of the five separate regions,
identified relevant geographic locations, demographic factors and their impact on
behavior intention. The results of the study suggest that consumer’s behavioral intentions
toward NGV are affected by factors pertaining to social influences and NGV attributes.
Each group contains several sub-variables and is used in verifying its individual impact
on consumer’s behavioral intention, while the differences in vehicle factors did not
strongly affect the behavior intention.