The remainder of the paper is organized as follows. Section 2
reviews past work on the demand for health insurance. Section 3
describes the Gallup Daily Poll as well as the questions we added to
it. Section 4 presents data analysis on uninsured individuals’ decisions
to buy into a subsidized health plan, estimating aggregate
price elasticities, predicting individual reservation prices, and testing
for the presence of adverse selection. Section 4 also discusses
how shortcomings of hypothetical evaluation might bias our estimates.
Section5uses the results intheprevious sections to estimate
the effects of the Affordable Care Act. Section 6 offers concluding
remarks.