Even though NGOs are highly diverse organizations, the one common goal is that they are not focused on short-term targets, and, hence, they devote them- selves to long-term issues like climate change, malaria prevention, or human rights. In addition, public surveys state that NGOs often have public trust, which makes them a useful proxy for societal concerns (Hall-Jones, 2006). Next, we will discuss four important roles of NGOs. These roles are (1) social development, (2) sustainable community development, (3) sustain- able development, and (4) sustainable consumption.