The methodology involved a preliminary reading of the responses to allow a greater sensitivity to the data followed by the collation of responses into themes and then into the categories that are outlined below. The coding required an element of interpretation of underlying meaning rather than specific words as “the analyst is searching not just for manifest content but latent content as well” (Bryman and Bell, 2007). The themes for the two approaches had some similarities but also distinct differences. In addition, there was different emphasis placed on the outcomes for the two approaches. Therefore, for clarity these are now discussed separately.