Majority of the spa businesses in Batangas City
owned by a single person (sole proprietorship) has been
in the business for 4-6 years, considered as SPA TOWN
and always using mineral water with peat pulp and
bathing services. Spa centers enhance the awareness of
the tourists about the beauty of the place. Spa business
in Batangas city strictly adheres to the standards set by
the government. A plan of action was proposed to
enhance the benefits brought by the spa businesses in
Batangas City.
It is recommended that the College of International
Tourism and Hospitality Management may conduct
seminar about the SPA and how it can uplift the tourism
industry for the residents of Batangas City. The spa in
Batangas City must identify the essence of spa tourism
and how it can help the economy. The plan of action
may be utilized after being approved. A future study
may be conducted using other variables to further
confirm the results of the study.