Basic concepts of media literacy focus on helping us look at how media affect us.
Media construct our culture.
Media messages affect our thoughts, attitudes and actions.
Media use “the language of persuasion”.
Media construct fantasy worlds.
No one tells the whole story.
6. Media message contain “texts” and “subtexts”.
7. Media messages reflect the values and view points of media makers.
8. Individuals construct their own meaning from media.
9. Media messages can be decoded.
10. Media literate youth and adults are active consumers of media.