Winning something-a race, a contest, a lottery-can be a good subject, since it features you in a unique position and allows you to explore or celebrate a special talent. The truth is that in most parts of life, there are more losers than winners. While one team wins a championship, dozens do not. So there is a large, empathetic audience out there who will understand and identify with a narrative about losing. Although more common than winning, losing is less often explored in writing because it is more painful to recall. Therefore, they are fresher, deeper, more original stories to tell about losing.