1. Visitors and hosts, each engaging the other
2. Cross - cultural engagement/ Cultural experience
3. Spirit of place/ deep meaning/ understanding of the specific
cultural feature of the place
4. Hands - on experiences
5. Exchange of information/ tranformation and tranformative
experiences
6. More participants than observers
7. Tourists get the opportunities to develop their creative
potentials and participate in the decision-making process (Co -
creating tourism experience)
8. Authenticity in both process and product/ genuine
experience
9. Memorable/ I hear and I forget, I see and I remember, I do
and I understand concept
10. Tailor - made approach