Answer: Intents are broad based strategic. But clearly defined goals that guide the strategic direction of the hotel. These goals are based on a common understanding of success, culture and provide the framework for the hotel to develop and measure actions against for grow market share and profitability. Hotel competing in the same industry can adopt very different strategy. Broadly speaking, hotel can choose to build strategy around an emphasis on differentiation and we consider how to position myself relative to competitors. Whereas use broad based strategy the hotel use shared with differentiation based strategies for emphasizing the uniqueness of the hotel service. Because the hotel are aimed at achieving the objective industry wide, that build around serving well. The strategy is based on the assertion that the hotel can serve its strategic more effectively than more competitors.