Hal Donovan is the president of Hal’s Hardware, Inc. ( HHI), a regional chain of 14 hardware stores
located in Michigan, Ohio, and western Pennsylvania. HHI currently has a Web site that includes
information about the company and some store information, such as locations and hours. Hal is
thinking about expanding the HHI Web site to include online shopping. He believes that HHI customers
might find the Web site to be a useful way to order items, see whether items are in stock
at the nearest store, and comparison shop among different brands of a particular item. Hal is also