Merck Sharp and Dohme (MSD) is a global, research driven pharmaceutical company based in Germany that is decicated to solving the world’s health care needs.
MSD relies heavily on the input it gets from doctors to better help the patients they serve.
The expected outcome is better care for patients who are affiliated with illness such as AIDS, heart failure, migraine headaches, etc.
MSD developed a and analytics program that uses data text mining applications to better leverage its data and information assets.
MSD uses text mining technology from SPSS to analyze information it collects from a variety of sources and then uses that information to create effective programs that best address physician and patient needs.