Research background
In a study by Yen-Ku (2013) Organizational commitment in an intense competition environment. The
results indicate that market orientation and Organizational commitment have positive and direct effects on
Organizational performance. The effect of market orientation on Organizational performance is significantly
increased by enhanced Organizational commitment.
Liao j – f (2009) on his PhD treatise studied inner marketing over customer orientation in banking craft in
order to study inner marketing over customer orientation despite two variables: job satisfaction and organizational
commitment in U.S. A marketing craft. The research method is descriptive – measurable. The results indicate that
there is a direct correlation between inner marketing and customer orientation; also jab satisfaction and
organizational commitment are confirmed as mediator variables.
Denuirbag et al (2012) in an empirical research proceeds in modeling the quality commitment in services
organizations and the result wasthat quality commitment, group working and information sharing has e negative
effect on customer orientation.