2. Japanese Companies: Demonstrating a Particular Aptitude for BOP Business
There are three essential elements to BOP business. First, the needs that the poor have socially or individually must be met. However, this alone would amount to nothing more than regarding the poor as merely a market. To make it possible for people to break out of poverty, not only must their needs be met but income must be generated for them and their independence should be stimulated. Examples of BOP business frequently cited are cases where products are divided into small lots, so that they can be priced cheaper and made readily available for purchase. However, this alone will not bring about income or independence for the poor. The three essential elements to BOP business are (1) meeting the needs of the poor, (2) generating income, and (3) stimulating independence.