The moderator’s guide consisted of 13 questions with relevant
probe questions. Major topics included perception of a
healthy weight, overweight, and obesity; perceived consequences
of obesity; barriers and motivators to weight loss;
information needed to lose weight; and sources of dieting
information. Thematic analysis was used to identify the data
for common themes and patterns in the data (7-10). The transcripts
were hand coded by four members of the research
team. Coders conducted in-depth reviews and re-reviews of
the transcripts based on established data themes from the
codebook (19,20). Inter-coder reliability was 0.90 and was
based on percent agreement, which is one of the most popular
coefficients used (21). Select verbatim quotes that captured
participants’ sentiments, views, and opinions are included in
the text.