A successful restaurant has an environment that matches the food it is serving and the customers it attracts. A restaurant that focuses on selling fun and colorful pizzas to children should have an environment that’s colorful and exciting. A restaurant that focuses on selling upscale food should create an environment of dim lights, soft music and high-quality items, such as wineglasses and well-cushioned booths. A restaurant that creates an environment that appears completely opposite of its intended style makes customers feel uncomfortable and doesn’t give the restaurant an image to build on.